How To Market Gourmet Mexican Jams Jellies And Chutneys In Jars

By Phyllis Schroeder


Most homemade products are getting more popular nowadays. You can find a lot of buyers interested in purchasing homemade products, especially foodstuff. After all, homemade foodstuff are more delicious than those that are mass produced. They are safer too, especially if you know who the maker of that foodstuff is.

Aside from the one selling the said food being someone a buyer knows, it is imperative to buy food when it is delicious and safe to eat. This is especially so when what a person wants to buy food like gourmet Mexican jams jellies and chutneys. They have to be properly preserved and ready to be eaten by the buyers.

If you want to venture into the selling of the said homemade dish, then you better understand properly the preservation process you have to go through. Especially since this is something that others eat, you have to avoid failure. You also have to ensure cleanliness when preparing the ingredients and cooking to avoid food contamination.

You need to make the food with love. Some people might say that this is just too sentimental or such but it is actually a common belief among chefs that they can make their dishes more delicious if they think about what or who they love. After all, only when you put love into the food will you be able to give the best flavor to it.

Once you have finished creating this homemade dish, it is now ready for packaging. You must think carefully on how you will package the homemade dish. You cannot just put it inside a jar, after all. You have to make sure that the packaging is appropriate for the said dish as well as appealing to the target buyers.

After taking care of your packaging, it is necessary to market this foodstuff. With proper marketing, you can gain more exposure in the market for your foodstuff. There should be various marketing strategies you are able to use these days. For you to properly market the said foodstuff, here are some of the marketing methods you can use.

Since the said homemade food business is still a small one, you can start out by spreading the word to your friends, family members, relatives, colleagues, associates, and even your neighbors. You can start with you social circle. Once they love your homemade food, the news will spread around, gaining you more exposure.

Social media networking sites should also be used for the said marketing. You have the Internet to use in networking the sale of this homemade foodstuff. The business page you can make for the said venture can be opened for free. You can join in the said network and stay active in it without having to worry about any costs.

You can make a deal with the cafes you think will make use of your homemade dish. If not them using your dish, you can just go for a consignment deal where you can get the cafes to display your jars. You have to be really proactive when marketing the homemade dish if you want to make a profit. You cannot get anyone interested in your homemade dish if you are passive with marketing.




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